Finding $25,000 Hidden in Plain Sight
With $60,000 in monthly revenue and 90% coming through credit cards, Carlos was losing $1,800 every month to processing fees—like throwing premium tires into the ocean.
The Problem Identified
Credit card fees, statement fees, and “non-qualified” surcharges were draining 3%+ of revenue monthly.
The Strategic Pivot
Implemented “Smart Choice” dual-pricing showing card price vs. cash/debit discount price with full transparency.
The Result
$1,800/month in fees dropped to near zero. The $25K saved funded bulk inventory purchases, further improving margins.